March is all bout fresh starts, and it’s the perfect time to inject some personality into your Facebook and Instagram strategy. I’ve been watching what’s working across social media, and here’s the thing – just because a trend starts on TikTok doesn’t mean you can’t use it on the platforms where your actual customers are hanging out.
That’s the beauty of Facebook and Instagram. Your audience is there, engaged, and hungry for authentic content. Let me share three trends that work brilliantly on these platforms and will help you stand out.
1. “They Could Never Rein Us In” – Show Your Team Having Fun
This trend is all about behind-the-scenes moments. A quick carousel or video reel of your team in candid, funny moments – funny poses, genuine laughter, the real moments that happen when the camera isn’t “supposed” to be on.
On Instagram Reels and Facebook, this translates beautifully. Post a series of quick clips of your team doing something silly, set to upbeat music, with a cheeky caption about how your team keeps things real and fun.
Why it works on FB & Instagram: People want to know the humans behind the business. When you show your team’s personality, you’re building trust and connection. That’s what keeps people coming back.
2. “The Music’s Not Working” – Show Your Sense of Humour
Imagine this: your team member tells you something’s gone wrong (the music won’t play, the printer’s jammed, whatever), and instead of stressing, you do something ridiculous and funny on camera.
This works especially well for service-based businesses – hair salons, gyms, cafés, plumbers – anyone with a physical space. Post it as a carousel or Reel on Instagram, or as a video on Facebook.
Why it works on FB & Instagram: Humour and relatability stop the scroll. In a feed full of competing content, a genuinely funny moment from a real business gets noticed. It also makes you seem approachable and human.
3. “Passing the Phone” – Introduce Your Team
Film yourself on camera saying something fun or funny about a team member, then pass the phone to them to do the same about someone else. It’s a chain that keeps going until everyone’s had a turn.
Post this as a carousel or a series of Reels on Instagram, or as a video on Facebook. It’s brilliant for showcasing team personalities and letting your audience connect with the people in your business.
Why it works on FB & Instagram: Your customers aren’t just buying products – they’re buying from you. When they see the team behind your business and feel like they know you, they’re more likely to choose you over a competitor.
The Real Strategy
Here’s what I want you to know: these trends work because they’re authentic, relatable, and human. They show the real side of your business.
Too many small business owners think social media means posting perfectly polished product shots and promotional content. But what actually gets engagement? Real moments. Your team. Your sense of humour. Your personality.
Facebook and Instagram are where your customers actually spend time. They’re scrolling their feed, and they want to see content that feels real – not manufactured.
So here’s what I’d suggest: Pick one of these trends this March. Keep it simple. One video, one carousel, something fun and authentic. Don’t overthink it.
If you’re not sure how to structure it, what to say, or how to make it work for your specific business, that’s where I come in. I help you create a strategy that works for your audience on the platforms they actually use – Facebook and Instagram.
Let’s chat about how we can get your social media working for you. Book a free, no-obligation discovery call and let’s explore what’s possible for your business.